Guide to starting tote bags business in 2025

Because of their carrying convenience and affordability, tote bags have — and continue to – dominate the fashion industry.

Everyone’s making totes, which means everyone’s using them, too!

The tote bag industry is thriving, making it an ideal time to promote your brand with custom designs.

Here are the key design and customization trends to watch in 2025:

 

Floral

 

Florals are always a springtime staple and that will be no different as you enter 2025.

In the coming months, the trendiest tote bags will include all types of floral designs like roses, anthuriums, and wildflowers.

As such, custom tote bags featuring these designs, plus complimentary colors like pink, orange, and green will wow your customers and make a statement. 

 

 

For 2025 specifically, this floral trend will push the boundaries.

Don’t be surprised to see tote bags with floral embroidery, appliques, print images, and even pressed flowers.

While you can order custom tote bags in custom colors and with floral images, ordering canvas totes in bulk for group crafting sessions is a fun, thrifty option, too. 

 

Mocha Browns, Sage Greens, and Jewel Tones

 

Another design trend worth considering for your custom tote bags is to incorporate one of the trendiest colors of 2025.

Which includes mocha brown, sage green, and bold, vibrant jewel tones (and based on the flowers most popular in the coming year, it’s easy to see where they two intermingle). 

 

 

These earthy colors reflect warmth, sustainability, and individuality.

Best of all, if you’re ordering custom tote bags to represent your business, it’s likely that your branding already includes these trendy colors!

 

Customizable Tote Bags

 

The ability to create a custom tote bag has always been one of the main selling points of the tote bag industry,but in 2025, there will be a greater emphasis put on it. 

As society increasingly embraces individuality, people are seeking tote bags that reflect their unique style, beliefs, and passions.

Whether it's images of their favorite animal, personal slogans, their names, or custom artwork, these bags allow for personal expression.

While customization remains a top priority, the tote bag industry is likely to see a rise in demand for bold lettering and a subtle return to minimalism, with simple logos and design patterns.

This shift reflects a growing preference for clean, impactful designs.

After all, you don’t need a design that screams to still make a statement! 

 

Sustainability

 

Last but not least, the tote bag industry will still see a call for sustainability and eco-friendly materials in 2025.

Sustainability has always been and will continue to be at the heart of the tote bag industry.

Thankfully, you will have plenty of options to choose from.

The most popular tote bag fabrics include canvas and jute, both of which are made from biodegradable materials. 

 

In addition to the eco-friendly materials used, tote bags in general are considered sustainable due to their reusability.

Unlike plastic bags which can only be used once, tote bags are ideal for grocery shopping, traveling, the gym, and running errands.

Their multipurpose makes them versatile and sustainable, both of which continue to be in demand in 2025. 

 

Benefits of Ordering Custom Tote Bags

 

Knowing that custom tote bags are an option for your brand, club, or everyday lifestyle is just one of the many benefits.

If you’re looking for custom tote bags, here are a few other benefits to consider. 

 

Ability to Buy in Bulk

 

Whether you’re a crafter, leader of a youth program, or business owner, tote bags offer incredible versatility to meet the demands of both work and leisure.

That being said, if you are constantly using them, the last thing you want to do is run out to the store every time you need to replenish your stock.

That’s why buying in bulk comes in handy. 

 

Buying custom tote bags in bulk not only helps you save money, but it also ensures that your business or ventures run smoothly without concerns about shipment delays.

This also eliminates the stress of scrambling for giveaways at your next event, leading us to our next point...

 

Free Promotion

 

Building on the point above, ordering custom tote bags with fun, artistic prints or your logo offers a more practical option than other promotional swag you might give away.

They provide lasting value and functionality, making them a standout choice.

 

For example, let’s say you’re a retailer attending a business event.

Instead of giving out stress balls or coffee cozies that your customers may not use, tote bags offer so much convenience and versatility that people will use them while out and about.

This ends up being a free promotional advertisement for your business, Etsy brand, or program. 

Talk about a win-win!

 

Unique Branding

 

And speaking of free promotion, that’s one of the biggest benefits of ordering custom tote bags.

Tote bags in general make it easy to add your own print images, as well as your logo, name, and tagline that will attract the eye.

As for why this is, it’s because tote bags offer a huge surface area, meaning you can customize your tote with as much or as little as you want! 

 

Plus, taking advantage of these design and customization trends shows that you’ve got your finger on the pulse of what’s trending, which is highly beneficial for your brand.

 

Bring Your Vision to Life !

 

The tote bag industry has made it incredibly easy for people to create custom tote bags that bring their vision to life.

Whether it’s through adding a logo, printing beautiful floral patterns on the front, or creating a custom design with the year’s hottest colors.

Tote bags are an excellent way to promote your brand, regardless of whether or not you have a business, program, or side hustle. 

 

Remember, in today’s world, everyone has a unique brand and self-identity.

The tote bag industry is here to stay because it allows people to create custom bags that reflect their style, personality, and passions.

These versatile bags can be used for work, travel, the beach, the gym, and as promotional swag or blank canvases for creativity.

Let TotePrint help you get started.